
You’re smart. You’re driven. You’ve done the work.
So why does success still feel out of reach?
The truth is, intelligence alone isn’t enough. Neither is motivation nor discipline. What’s holding you back is quieter, harder to see--and far more powerful.
It’s the story you believe about who you are and the goals you have set.
Your identity is misaligned with your goals.
What is identity–goal misalignment?
Identity is the story you tell yourself about who you are (e.g., “I’m not a morning person,” “I’m bad with money,” “I’m not creative”). Goals are what you’re trying to achieve (e.g., waking up early, building savings, writing a novel).
When your identity and goals are in conflict, your unconscious mind treats the goal as a threat to your self-story and triggers resistance.
This resistance is what you are facing today.
It is the silent saboteur that is keeping you from your success. The cause of this resistance often goes unnoticed. However, you feel its results every day that goes by, and you have yet to reach the peaks of your success.
Why you might not notice it
Invisible self-talk
You have internal beliefs ( “I’m not organized,” “I’ll never be good at X” ) that run on autopilot, steering decisions and habits without you flagging them.
For the longest time, I had to grapple with my invisible self-talk. The moment I shifted my mindset to a can-do attitude, my whole world started to change.
Confusing discomfort with failure
When you try something new that clashes with your identity, it feels uncomfortable--so you label it “not for me” instead of noticing the clash.
I used to give up on my goals a lot in the past. Specifically, when I found the work uncomfortable. However, that's the point. Doing something that makes you uncomfortable (as long as your life is not at risk) is how you will overcome barriers.
Mistaking symptoms for root causes
You see procrastination, distraction, or “lack of willpower” as the problem, and you try to apply more discipline--without ever addressing the deeper identity friction.
Success as a whole requires a lot of deep work. From my own experience, putting aside the excuses opens up a whole world of possibilities. Understanding the root cause and resolving it is the only step forward.
How to realign your identity and goals
Identify the conflicting belief
Write down your goal (e.g., “I want to write daily”).
Ask yourself, “What do I believe about myself that would make this hard or weird?” (e.g., “I’m not creative,” “I don’t have the time”).
Reframe your self-story
Choose a small, identity-affirming action that feels plausible to you.
Example: Instead of “I’m a writer,” start with “I’m someone who journals for five minutes every morning.”
Celebrate and record each success to reinforce the new story.
Use “identity anchors”
Attach your new habit to an existing belief or routine.
Example: “I’m the kind of person who cares for my health.” → Add a 5-minute stretch after brushing your teeth each night.
Iterate and expand
As the small habit sticks, gradually raise the bar.
Your self-story grows from “I journal daily” to “I’m a writer,” making larger goals feel natural instead of confrontational.
Why this works
Cognitive ease: Your brain prefers consistency. When your actions match your self-story, there's less mental friction.
Positive feedback loop: Every successful small step strengthens your belief (I'm the kind of person who..."), making the next step easier.
Sustainable change: Real transformation happens when you become the kind of person who naturally does the things that lead to success, rather than forcing isolated behaviors.
Quick Recap: Vanquishing The Saboteur
If you've hit a wall despite effort and discipline, pause and ask:
"Is my goal aligned with the story I'm telling myself about who I am?"
Rewriting that story--one small habit at a time--can unlock progress and turn hidden resistance into unstoppable momentum.
Now take a moment to identify one small goal you can realign with your true identity. Write it down, and commit to the second small step: Reframe your self-story as outlined above.
Let’s break free from the silent saboteur and unlock your full potential!
I never thought to ask myself if my goals were threatening my identity. This is a powerful insight! I’m going to pick one goal and really dig into the story I’ve been telling myself about it. I’ve already been journaling each day as a result of reading your newsletter and it’s been such a big help! I’m going to also track my self-talk for a few days and see what patterns come up. Thank you Idris Elijah and enjoy your weekend!
I’ve read a lot about habits but this made me think about identity in a new way. What we say to ourselves has a huge effect on our progress towards achieving our goals. If you think you can do something, you’re right. If you think you can’t do something, then you’re also right. The identity-goal clash explains so much of the resistance I’ve felt at times. I’m committed to reworking some of those inner stories now. Great content Idris!